So you just heard that Nawgan signed an exclusive deal with Kyowa Hakko, the marketers of Cognizin Citicoline. You also heard the FDA has labeled Nawgan a beverage rather than a dietary supplement. But you really have no idea what that means for Nawgan or for you, a user of Nawgan. And what’s the difference between a beverage and a dietary supplement? Well, let me explain.

Simply put, Cognizin Citicoline is one of the key ingredients in Nawgan that work in concert to boost alertness and attentiveness. Scientific studies have shown that Cognizin improves brain chemistry and function. In fact, there have been more than 500 articles published on how this ingredient helps the brain. This is why it’s so exciting that we secured an exclusive to use Cognizin in a food. It’s one of the few brands that have been scientifically studied to be safe and effective in increasing mental activity, and Nawgan’s the only place you can find it in a beverage.

And speaking of safe, the Food and Drug Administration has recognized Nawgan as a beverage instead of a dietary supplement because the ingredients in our product are recognized as safe for use in food. This is the main difference between a food and a dietary supplement, like an energy drink. The FDA classifies a product as a dietary supplement when it has not reviewed all of its ingredients to assure the public that it is safe. It’s important for us at Nawgan that consumers feel confident that Nawgan is safe and going to work. Our customers don’t have to worry about pollutants or other harmful chemicals because the FDA has said that the ingredients in Nawgan are safe.

Not only has the federal government deemed the ingredients in Nawgan as safe, we’ve also introduced a new flavor and a new and improved taste to our berry flavor – yes, it’s been busy here at the Nawgan offices! The new taste is very mild, it’s non-carbonated, it’s not too sweet, and you don’t get that chemical after taste you get with energy drinks. And since it’s all-natural, with no artificial sweeteners, flavors or colors, Nawgan is just a wonderful product that people can enjoy.